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Banking Insurance Finance |
SPAD supplies directors of marketing, sales and risk management with data mining solutions and services that allow them to establish more profitable relations with their clients.
Marketing management / Sales
- Targeting : maximize the yield of direct marketing campaigns; target an offer to the clients who will have a strong probability of responding; personalize your marketing activities according to the purchase profile of your clients
- Loyalty : reduce customer erosion by identifying those who are likely to switch to the competition, and take preventive action to retain them
- Up-selling, cross-selling : understand and guide the movements in the life cycle of customers, in the ranges of products or services and analyze the joint holding of products, so as to increase your sales
- Effectiveness of the sales force : help your sales people to target their customers, assign product appetite scores to each customer, anticipate the number of calls on your call centers
- Personalized offer : bring out the customer segments characterized by a detailed profile, by centers of interest and motivations, as well as a sales potential
- Customer relations : study the use of different communications channels (e-mail, face to face, telephone etc.). Use the channel best adapted to the profile of your clients
- Classify your agencies : analyze the customers and the results for each of your agencies; create a typology of your agencies, and control efficiently their commercial objectives
- Customer satisfaction survey : uncover and hierarchies the main drivers of satisfaction and dissatisfaction
"Generally, the banks which delay in equipping themselves with a more sophisticated measurement of risk could recover the less solvent customers, abandoned by their competitors."
Les Echos - Thurs 5 June 2003 - Regarding Bale II
Risk Management
- Management and customer risk calculation: : Identify the clients at risk when extending a credit on the subscription of an insurance contract
- Analysis of accidents : Identify the characteristics of the accidents
- Anticipate the occurrence of financial accidents in the life cycle of the customer
- Aid recovery by directing the right approach to : Limit the risk of final loss of the credit; limit the risk of loss by solvent customers
- Fraud : investigate the forms of fraudulent use of bank cards
Among our reference clients
- AXA
- BRED
- CAIXA
- Cofidis
- DIAC
- GMF
- Mutualité Française
- AGF
- Crédit Agricole
- CGU
- Cofinoga
- Entenial
- Groupama
- MMA
- Banque de France
- CA Asset Management
- CNP
- Crédit du Nord
- Finaref
- MAIF
- Société Générale
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